Following on from its successful debut in 2012, mi-commsPR will once again be hosting its mi-Christmas Open House preview event this summer.

The PR showcase will take place on Friday July 5th and July 6th at a town house in central London. JCB Kids, University Games, Carte Blanche Greetings and Sega Licensing have already confirmed their attendance.

Friday 5th will be dedicated to media only, while the Saturday will be opened up to journalists who would like to bring along children; presenting the opportunity for play and testing a selection of toys and products. For the kids, there will also be entertainment including a pick and mix bar, face painting and balloon modelling.

"We were delighted by the success of our first Open House in 2012, bringing a selection of brands together in a unique homely setting," said mi-commsPR MD, Kirsty Barr. "It's a great opportunity to showcase multiple brands and their hot new products in a creative environment, which offers great value for money."